Big data banks are nothing new. In the era of significant volumes of data, the careful approaches to observing consumer behavior have changed very little. What is new is our ability to access information and assimilate desired ways of being. In terms of marketing, this increased access to data primarily offers key insights to advertisers. It thus generates a greater relevance in marketing operations by taking into account facilitated information about customers and prospects. The campaigns are targeted and customized for guaranteed results. Continue reading →
The principle of transversality affirms the need for a global vision. Institutions should be able to deal with both the diversity of situations and the unity of problems, aggregating local problems to form a comprehensive vision, inscribing everyday action in a global, long-term perspective. Continue reading →
THEI GAME, or LE JEU DU JE in its English version, spreads over 3 minutes and 5 seconds as the last track on my friend Marie Stone’s second album “Pas d’alarme’. Indeed, the multi-talented artist has set one of my texts to music, providing a musical version of the quadripartite concept. Shared projects is a theme dear to IGA so it will continue to focus on synergies and transversality. Cheers to your creativity Marie Stone! Long live THE I GAME, your second album and our friendship!
Happiness is fragile, it frightens. It is associated with a form of inconsistency with creative inspiration and does not always sit well with artists. This is because suffering and torment give rise to chaos, a brewing place for creative forces. Would happy people be boring and unproductive? Continue reading →
Digital technologies are an asset when it comes to attractivity. Social networks are built around the idea of sharing information, personal news, photos, videos, hence they stimulate the notions of discovery and engagement. The challenge? Have a subject experienced outside its usual context in an unmatched proximity. That of a click. Associate technology, humans and a message through interfaces, networks and sensors. Allow a flexible appropriation of the message. Continue reading →
To consider a situation in its entirety, is, for example, to take into account the ethical value of a service or a product, be it yours or somebody else’s, as well as its legitimate commercial value… It is to consider profit, and get rid of unnecessary guilt about an alleged immoderate desire for riches. To add visibility to a service or a product is not necessarily to act out of greed, it is also to show self-confidence, a sense of sharing and of parity. Continue reading →
All creative art cannot be reduced to flatly describe the world in which you live, to make it a faithful photograph, a flawless double. It would be incomplete, since the image of the world would only reflect a frozen quadrant of its reality. It would be a kind of basic language, without flavor, a pale imitation of life. Continue reading →
If spiritualists and materialists are opposed, it is only due to rejection of matter and its transformations by one group and to rejection of immaterial reality by the other group.
Regarding superiority or inferiority of both worlds, it is only true geographically for it is closely linked to celestial symbolism for one and to terrestrial symbolism for the other. Continue reading →
Injustice revolts you. The ensuing anger mobilizes your body as a whole. It triggers in you an irresistible urge to act. It prepares you for the attack. To welcome it in you enables you to take its full measure. To put it into words identifies the unmet need. To take full responsibility for your feeling breaks the cycle of victimization and allows you to pose a repairing act. It may be to express your feelings directly to the person concerned, to ask for a clear request or to apply a personal decision that re-directs your life. Continue reading →
“When your eyes see what your mind sees, when your skin feels what your mind feels, there is coherence between your sensory perception and the mental. When what you feel, what you say, what you think and what you do is in harmony, then you know that you live your life fully. Continue reading →