Get back your sensitivity with your own nature

Christiane Lavanoux, Prony

Big data banks are nothing new. In the era of significant volumes of data, the careful approaches to observing consumer behavior have changed very little. What is new is our ability to access information and assimilate desired ways of being. In terms of marketing, this increased access to data primarily offers key insights to advertisers. It thus generates a greater relevance in marketing operations by taking into account facilitated information about customers and prospects. The campaigns are targeted and customized for guaranteed results.
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