Shade and light, a course story

Christiane Lavanoux in the shade, JLB

You may sometimes sense vulnerability, helplessness or exasperation. These feelings are accentuated when the situation is experienced on a large scale. Social networks are an opportunity for visibility and in fact, highlight this phenomenon. Each virtual wall is a universe in itself. Exploring several of them is like experiencing life in an accelerated mode and this can quickly make your head spin and create a deep saturation. Continue reading

Get back your sensitivity with your own nature

Christiane Lavanoux, Prony

Big data banks are nothing new. In the era of significant volumes of data, the careful approaches to observing consumer behavior have changed very little. What is new is our ability to access information and assimilate desired ways of being. In terms of marketing, this increased access to data primarily offers key insights to advertisers. It thus generates a greater relevance in marketing operations by taking into account facilitated information about customers and prospects. The campaigns are targeted and customized for guaranteed results.
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